Novartis AG is a biotechnology and pharmaceutical company based in Basel (Switzerland). Novartis was created in 1996 by the merger of two former pharmaceutical and chemical companies based in Basel – Ciba-Geigney AG and Sandoz. At the time, it was the biggest company merger in the world. Since 2012, Novartis is the largest pharmaceutical company worldwide.
Novartis’ professionals are either recruited abroad or work in different locations during their career. Novartis is convinced that successful integration occurs through the assimilation of local language and culture. The company therefore considers it important that language trainers originate from the target region and are able to impart every day cultural particularities. To make such high demands of local training concepts in traditional face-to-face training is extremely time consuming and binds resources.